If you color your hair, fading is probably one of your biggest complaints. Hair color longevity is dependent on several different factors, some more in your control than others. The products you use make a huge difference, which is why we recommend you buy shampoo & conditioner at the salon. You probably know that sulfate-free shampoo makes a huge difference, but how often you wash your hair will also determine how fast your color fades. One of the reasons we love Pureology products is that their main focus is color protection. With the introduction of three new products, they've made it even easier to protect and maintain your gorgeous Pageboy Salon-created color!